A Fast-Growing business
ABC Tech is a Romanian start-up that helps everyone who owns a mobile phone with easy solutions to stay connected. A phone charger isn't big news, but turning it into impulse buying is.
You can find these phone accessories at checkout in over 600 retail stores across Romania. Gas stations, hypermarkets, restaurants, cafes, you name it. Thanks to this idea, the business has already reached its first million euros in less than one year since launch.
Easy. No fuss
The name was a given, so our job was to express it in a relevant and distinctive way. The slogan captures what the brand is about: readiness. It has the courage to say that charging shouldn't be a fuss or a headache in modern times.
Alive with colour
The communication platform is free and relaxed, ensuring just enough consistency to keep the brand recognizable. The colour palette is flexible as well: white for simplicity, green for charging, and vivid backgrounds which contrast the products.
Essentials with attitude
The communication is straightforward and accessible because the products are universal. A bit of character comes along naturally too when the business idea is smart. We worked on all the details from product and packaging to the sales presentation to keep the brand consistent in every touchpoint.