Strategy & Design
 

We do branding, naming, typography, identity systems, communication, apps. 

Understanding is the way to good design. Every project is unique. What we do is to listen, learn, and then listen again. Together with our clients we define the one idea to build on. 

We take it step by step and do everything right. Make it work in every touchpoint, from a profile picture to a fleet of cars. We care for the details that no one notices and give enough time to make it beautiful, timeless and sometimes witty. Designing is mostly thinking and partly doing. And a keen eye.

What we deliver are tools for the future. We aim for clarity, efficiency and impact. 

 

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Common sense is often enough to create a meaningful strategy.
— Laura Ristea

Laura is an empathic strategist. She knows her way around people and does her best to understand them. She is focused on getting to the core and then making things happen. 

Educated in strategic marketing at Maastricht University and BI Norwegian Business School, Laura is eager to put branding to good use. Her branding experience goes from crafted products to retail chains.

For Laura, beauty is in the simple things. She appreciates Nordic design and Japanese philosophy. A geek at heart, she hopes to do the strategy for a science museum one day. 

LinkedIn    Instagram

 

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Design is more than an empty shell. It needs to be useful and lasting.
— Alin Tămășan

Alin is a mindful designer. He is the one with his feet on the ground, able to understand the big picture and come up with a way to go.

In 15 years of working in Cluj, Bucharest and Prague he gained experience in a wide array of design projects, from beer to banks. He is aware of everything going on, be it technology, design or culture.

In his spare time, he rides a steel Cinelli bike from the 80s. Alin’s dream project is doing the signage system for a big city.

LinkedIn     alintamasan.com

 
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Design is better when it has that friendly, human touch.
— Bogdan Dumitrache

Bogdan is a witty designer. He is the one who pushes further to bring that element of surprise to the table. Bogdan is keen on improving, being used to the agile way of working.

He lived in Ljubljana for 11 years where he also did a website for the President of the Republic of Slovenia. He learned how to code by himself to do his own iOS app. He designed the Bitdefender Box.

Bogdan is the curious kind. He wants to know how it works before he designs. Bogdan's next project on the list involves software/hardware integration for cycling.