Strategy & Design


Naming, Brand Identity

Logo Doclandia_n.png

The place for care

Doclandia is the online platform where you find a doctor whenever you have a medical question to ask, an alternative to the waiting room. Naming it was a true challenge. Going through hundreds of name options, we stopped at this one because it's direct, broad and easily relatable. 

Logo Doclandia.png

The logo has an appearance of trustworthiness, honesty and care. The ‘l’ with a curl at the bottom improves legibility. We placed the heart next to the ‘doc’ as a memorable twist which also helps shorten the wordmark to an app icon. Let's see how it works in the competitive landscape!


Shortly after launch, more than 600 doctors and 6000 patients signed up on Doclandia.