Strategy & Design

Doclandia

Naming, Brand Identity

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The place for care

Doclandia is the online platform where you find a doctor whenever you have a medical question to ask, an alternative to the waiting room. Naming it was a true challenge. Going through hundreds of name options, we stopped at this one because it's direct, broad and easily relatable. 

 
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The logo has an appearance of trustworthiness, honesty and care. The ‘l’ with a curl at the bottom improves legibility. We placed the heart next to the ‘doc’ as a memorable twist which also helps shorten the wordmark to an app icon. Let's see how it works in the competitive landscape!

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Shortly after launch, more than 600 doctors and 6000 patients signed up on Doclandia.