Strategy & Design

Zmeurino

Naming, Brand Identity, Positioning, Packaging Design

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Zmeurino combines function and style for people who want to refresh their phone. We created this fun and brave name to describe the collection of accessories and gadgets it gathers — small and portable, fresh and new. The word comes from zmeură, the Romanian word for raspberry.

Packages vary from product to product with little space available, so we aimed for an overall unity and efficiency. The key feature interacts with the product to save space while adding more personality to the brand. We used a manicule to indicate that you can touch the case or check the powerbank battery level.

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